By now, pretty much everyone has caught on to the Gangnam Style craze. Flashmobs, peformances, parodies - the song has it all. Psy, the genius behind the song, has grown exponentially in popularity, appearing on countless American talk shows and charming his way into more and more people’s hearts. For me, I might be one of the ones who is starting to just be a little bit ticked off at all the Gangnam Style craze that is going on. Note: I respect Psy as an artist. I think that he has done an amazing job of getting more people to know more about Korean culture and Korean music. My opinions are merely on the craze as a whole.
Quite simply - it’s getting on my nerves. When the song first launched into popularity and more people found out about it, I was sensing something on a bigger scale, more than what other K-Pop artists have tried to achieve in America. And bigger scale it was. But weeks after the release of the music video and hundreds of parodies out there, I honestly cannot stand it anymore. I feel as if the meaning behind the song is lost on people the more it grows. Which seems to be the case when things get popular - they deviate from their original meaning or intent or purpose. Now Gangnam Style seems that it’s a merely a dance song for anyone and everyone.
Another thing is the amount of people who think that they suddenly are K-Pop fans just from listening to this song. I have seen people who act high and mighty over their “love” for K-Pop when, really, all they really know is Gangnam Style. Gangnam Style is K-Pop but K-Pop is not Gangnam Style. I am not annoyed at the fact that people are starting to get into K-Pop more thanks to this song. What I am annoyed about is those individuals who think it’s appropriate to rub into long-time fans’ faces that they know anything and everything about K-Pop, when all their knowledge is based off of one song.
In all honesty, I sometimes question how long this is all going to last. I wonder what sort of music Psy is going to make here in America. Would he have to create another sort of song and dance similar to Gangnam Style for people to jump on it? My fear is that the popularity of this song might pigeonhole people’s thoughts about Psy into one image and what would happen if he does move away from that image. Would it be positively or negatively received?
As a K-Pop fan, I know that there is so much more to K-Pop. And I also know how big of an artist Psy is to K-Pop. But it makes me wonder if the whole craze is simply just due to the image that Psy portrays in the music video.
All in all, these are my thoughts. I know that this is the unpopular opinion and that I am completely in the minority. But there’s always got to be someone on the other side doesn’t there?
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